My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube.
While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video.
While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. With so much content available, how can creators gain a fair share of users’ attention?
Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. Unless otherwise noted, images and insights come from his talk.